Adventure Canada 2026/27 Print Marketing Materials

To support the launch of Adventure Canada’s 2026/27 expedition cruise season, I worked closely with CEO Cedar Swan to design a full suite of print materials that would serve both guests and travel advisors.

These materials serve a dual purpose: inspiring curious travellers and equipping travel advisors with sales-ready tools.

Each piece was built with clear intent. The region- and vessel-themed postcards included trip maps and QR codes linking directly to relevant voyages. The Voyages & Vessels accordion-fold brochure offered a quick overview of the season, while the double gatefold brochure took a deeper, story-driven approach to what makes an Adventure Canada trip unique. A one-page flyer was also created to support the Business Development team’s outreach.

Together, these materials work as a cohesive system—visually aligned, brand-consistent, and flexible enough to be used across customer-facing and trade channels.

The result is a set of tools that not only look good, but help move people from curiosity to conversion.

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