Escape to Marlborough
Client
Destination Marlborough
Summary
A regional billboard campaign designed to make Marlborough feel just a drive away—clear, compelling, and built for impact.
With direct flights between Christchurch and Blenheim no longer running, Destination Marlborough launched a regional billboard campaign to remind Canterbury residents that Marlborough is still just a scenic drive away—ideal for weekend escapes and school holiday getaways.
The campaign ran for five weeks across high-traffic locations in Christchurch, timed to align with the start of the spring and summer travel season. To amplify the message, it was supported by a digital campaign targeting audiences in Canterbury, Nelson, and Tasman.
The goal? Make Marlborough top of mind—and easy to say yes to.
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