Hire4Baby is a baby equipment rental service in Blenheim, designed to meet the needs of traveling parents, local grandparents, and new moms. As a new business, Hire4Baby needed a brand identity that was approachable, family-friendly, and professional, while allowing room for future growth.
The Challenge
The goal was to create a visual identity that reflected the warmth and care at the heart of the business, while ensuring professionalism and trustworthiness. The brand also needed to balance a relaxed, approachable feel with polished elements that would remain relevant as the business grows, supporting potential upscaling in the future.
The Solution
We designed a friendly yet professional logo with thick handwritten typography to convey warmth and approachability. Playful illustrations of Hire4Baby’s product range—prams, car seats, capsules, co-sleeper cots, and toys—add interest and personality, enhancing the logo’s simplicity. The visuals are polished enough to scale with the business but still feel approachable and family-focused. A comprehensive visual guideline was also created to ensure consistent branding across all applications, from social media to print.
Deliverables
Hire4Baby’s new brand captures the essence of dependability, care, and family focus, perfectly positioned to grow alongside its audience while maintaining its approachable charm.
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