GAINS Profile
Goals
- To support premium tourism brands offering once-in-a-lifetime experiences by making their brand and communication as strong as their product, long term.
- Establish Ixora as the go to design partner for tourism brands in New Zealand.
- Meet and collaborate on exciting projects with good people
Accomplishments
- Led brand refresh and marketing design for a premium expedition travel company across print, digital, on-board, and partner channels
- Consistent repeat business and long-term relationships with clients
- Experience in taking a project from vague idea to end product
- Founding designer across multiple startups in fashion, retail, and hospitality (international)
- Nominee, Marlborough Chamber of Commerce Young Business Person of the Year (2025)
- Early design awards and academic recognition
Interests
- Exploring the future of travel discovery and experience-led design.
- Building long-term brand trust in the high-value tourism space.
- Embracing lifelong learning and staying updated on new tech and innovation.
- Enjoying music, art, and creative expression.
- Giving back by using my skills and work to help people.
Networks
- The Networkers
- Homeschool New Zealand
- Member of Marlborough Chamber of Commerce
- Garuda Marlborough Indonesian Community
- Marlborough Chinese Community
Skills
- Strategic Design: Brand strategy & visual identity, translating complex tourism products into clear messaging, and designing to build trust in high-value purchase decisions.
- Creative Execution: Campaign development, marketing collateral, custom illustration, and Webflow development.
- Tools & Technical Agility: Expert in Adobe Creative Suite and Procreate, with a high aptitude for quickly mastering new software and platforms.