GAINS Profile

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Goals

• To support premium tourism brands offering once-in-a-lifetime experiences by making their brand and communication as strong as their product, long term.
• Establish Ixora as the go to design partner for tourism brands in New Zealand.
• Meet and collaborate on exciting projects with good people

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Accomplishments

• Led brand refresh and marketing design for a premium expedition travel company across print, digital, on-board, and partner channels
• Consistent repeat business and long-term relationships with clients
• Experience in taking a project from vague idea to end product
• Founding designer across multiple startups in fashion, retail, and hospitality (international)
• Nominee, Marlborough Chamber of Commerce Young Business Person of the Year (2025)
• Early design awards and academic recognition

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Interests

• Exploring the future of travel discovery and experience-led design.
• Building long-term brand trust in the high-value tourism space.
• Embracing lifelong learning and staying updated on new tech and innovation.
• Enjoying music, art, and creative expression.
• Giving back by using my skills and work to help people.

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Networks

• The Networkers
• Homeschool New Zealand
• Member of Marlborough Chamber of Commerce
• Garuda Marlborough Indonesian Community
• Marlborough Chinese Community

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Skills

• Strategic Design: Brand strategy & visual identity, translating complex tourism products into clear messaging, and designing to build trust in high-value purchase decisions.
• Creative Execution: Campaign development, marketing collateral, custom illustration, and Webflow development.
• Tools & Technical Agility: Expert in Adobe Creative Suite and Procreate, with a high aptitude for quickly mastering new software and platforms.